Five tips for safe Web shopping
Know who you’re dealing with
You can get an indication of a site’s trustworthiness by using a site-rating browser add-on such as the Web of Trust, LinkExtend, and McAfee SiteAdvisor. I described these and other security add-ons for Firefox in a post on Nov. 17, but these and similar site-rating services are available for Internet Explorer and other browsers as well.
The BBB Online’s shopping tips suggest that if you’re not sure about completing a Web purchase, look for a toll-free phone number you can call to place your order. Just remember not to volunteer more information than necessary, whether you make your purchase via a Web form or telephone.
Know exactly what you’re getting—and when and how you’re getting it
Document as many specs as possible about the products you’re purchasing, including model numbers, dimensions, item numbers, and guarantees of authenticity. Know beforehand all delivery and handling charges, warranties, and return/refund policies. Get the tracking number of the delivery service the vendor will use.
In my experience, the ability of Amazon and other reputable Web sites to deliver products when they promise goes down as the heart of holiday shopping season approaches. To avoid Christmas morning disappointments, shop very early or stick to brick and mortar for your most important purchases.
Watch for prechecked or disguised ‘offers’
Just as you can find your browser sporting a new toolbar if you rush through an update of your media player or PDF reader, being in a hurry when you make a Web purchase can cause you to "sign up" for unwanted offers. Technologizer blogger Harry McCracken found himself an inadvertent enrollee in the SavingsAce affinity program run by Vertrue, which is one of the companies under investigation by Congress.
Maintain a complete paper trail
Print out all transaction records, invoices, order-confirmation e-mails, warranties, return and refund policies, and anything else that documents the transaction. The BBB Online recommends printing Web pages showing the vendor’s name, physical address, and telephone number. Also print pages with information about the product you’re purchasing and the seller’s privacy policy and legal terms.
Watch for unexpected charges after the fact
Some of the most unpleasant surprises may not manifest themselves until you receive your next credit-card statement. Be ready to challenge any unauthorized fees or other added charges. Watch out for mystery charges from third-party vendors such as Harry’s experience with SavingsAce.
